Bachelor of Business Administration - Course Overview

Embark on a transformative journey of business education as we delve into the intricacies and opportunities of studying a Bachelor of Business Administration at the university level.

Are you interested in pursuing a career in business? Studying a Bachelor of Business Administration (BBA) could be the perfect starting point for you. This degree program covers a wide range of business topics, including finance, marketing, management, and more. In this blog post, we’ll explore the benefits of studying a BBA at university and what you can expect from the program.

Curriculum

Students delve into the foundations of business in the 1st year, studying a variety of topics like Principles of Leadership and Management, Marketing, Industrial Relations, Commerce, Leadership, and Accounting. These subjects give a thorough introduction to important business concepts and help in developing an awareness of how firms operate and how they relate to the wider economy.

In year two, students start looking into more specialised areas of business to better grasp the legal and financial sides of running a company as well as the fundamentals of efficient human resource management.

In year 3, the curriculum narrows and students select electives based on their interests and career objectives. Students can focus on already-covered areas or expand into new ones. Additionally, there is a chance to work on real-world assignments, case studies, and internships where knowledge can be put to practical work.

The 4th year culminates with advanced subjects that will consolidate knowledge and get the student ready for the business world. Assignments in critical thinking, problem-solving, and strategic decision-making help hone abilities to deal with difficult business problems.

YEARS 1 & 2

SEMESTER 1

Introduction to Management
Ethics for Professional Managers
Quantitative Methods for Business
Financial Decision Making
Business and Society

SEMESTER 2

Global Business Environment
Statistics I
Organizational Theory
Macroeconomic Essentials for Business
Consumer Behavior

SEMESTER 3

Introductory Microeconomics
Principles of Human Resource Management
Fundamentals of Marketing
Negotiations and Conflict Management
Managing Workplace Diversity

SEMESTER 4

Market Research
Public Relations
Strategic Planning in Dynamic Environments
Introduction to Business Research
Sustainable Organizational Design

YEARS 3 & 4

SEMESTER 5

Business Analytics
Business Law I
Workplace Industrial Relations
Small Enterprise Management
Leading Projects to Success

SEMESTER 6

Managerial Communications
Introduction to Business Information Systems
Managing Economic Resources
Proven Approaches to Client Relationship Building
Innovation and Entrepreneurship

SEMESTER 7

Operations Management
Financial Markets and Institutions
Investment Analysis
International Business Management
Introduction to Leadership

SEMESTER 8

Corporate Social Responsibility
Organizational Behavior I
New Venture Creation
Environmental Economics
Administrative Policy

Target Audience

Those seeking a career in business are often the target audience for the Bachelor of Business Administration (BBA) degree.

The degree programme is appropriate for both professionals seeking to upgrade their skills and qualifications for a career shift or advancement, as well as high school graduates who aspire to enter the corporate world immediately.

The BBA degree fits the needs for those who want to start their own firms, manage them successfully, or work in industries like marketing, finance, human resources, operations, or consulting.

Get More Insights...

Sign up for Newsletter

Bachelor Degree

Bachelor of Business Administration – Course Overview